Dove “Choose Beautiful” Campaign Highlights Women’s Self-Perception

Have you heard of Dove’s latest powerful campaign, Choose Beautiful? If you haven’t, then here’s a quick summary of the campaign that has captured many people’s attention. In five cities across the world, the brand set up signs above a building’s side-by-side doors. One sign read “Beautiful” while the other had “Average” written across it.What captured our attention at Your Contour was the surprising results of the number of women who chose to walk through the door labeled “Average.” [...]

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